Review of the All 4 Customer trade show: united for customer satisfaction and loyalty.
In recent years, marketing and customer relationship departments within companies have been converging in terms of purpose and objectives. Indeed, for all professionals in these two sectors, the ultimate goal is to stand out to customers and achieve customer loyalty. Whether they are involved in improving brand image, developing new economic models, seeking new customers, or developing productivity, they are all united by a common mission: to differentiate themselves in the eyes of customers from the competition, to build lasting relationships with them through customer experience, and to create attachment to the brand, product, or service.
It is following this common thread that all specialists in these fields gathered this year around a key event for customer relations, which was held in Paris from March 26 to 28: the All 4 Customer Trade Show, merging the Salons Stratégie clients and E-marketing, two complementary events that previously took place during the same period.
For professionals in the sector, this trade show was an excellent opportunity to stay informed about the best practices in the sector, create relationships with other specialists, and follow recent trends by participating in conferences and original workshops led by the best experts in customer relations and experience.
We participated in this 2024 edition alongside our partner Le Voice Lab, as well as Nijta, Voxist, and Whispeak.

The Écouter Parler project in partnership with the CNRS.
Within the trade show, Batvoice was present at the Voice Lab booth in the company of the CNRS with the partner project "Écouter-Parler, the mobile language laboratory," led by Huma-Num and the CNRS.
Écouter-Parler is a cultural and scientific program aimed at collecting the largest database of spoken languages in order to build a sound heritage capable of representing the linguistic diversity of the same territory. This project is part of a larger program developed in 2006 by the Délégation générale à la langue française et aux langues de France aimed at promoting linguistic richness and diversity in France. Batvoice makes an important contribution by putting its cutting-edge technology at the service of this project, in order to record, segment, and list the voices, accents, intonations, and languages spoken in all corners of France.

The Batvoice AI solution for customer relationship professionals.
Batvoice was present at the trade show as a specialist in customer knowledge through the analysis of their voice and emotions: our technology was designed to help companies better understand the needs and expectations of their customers, in order to improve customer experience.
For professionals in the field, the event was an unmissable opportunity to discover the benefits that our solution can bring on a daily basis to crucial aspects of customer relationship management. Here are a few examples:
- Analysis of customer emotions and sentiments through their voice to improve customer experience (Speech Analytics).
- Automatic transcription of voice interactions for more efficient data management and monitoring.
- Evaluation of customer service advisor performance through voice analysis and automatic feedback in order to improve their performance.
- Analysis of voice interactions in order to offer unique and personalized customer experiences based on the customer's needs and expectations.
If you need assistance in enhancing customer experience by leveraging data from voice interactions with your customers, please contact us and schedule a demonstration to explore the potential of our Voice of the Customer and call evaluation solutions within your specific industry.